Our Mission

To keep kids safe.

Implementation

In order to keep pace with the ever-evolving and ever-expanding arena of child- and family-safety concerns, the AmberWatch Foundation has progressively expanded the services that it provides to parents and caregivers nationwide.

With a broadened yet simplified mission “To keep kids safe,” the AmberWatch Foundation now focuses on providing the following four services -- all free of charge -- to our parent and caregiver audience:

AmberWatch "Recommended"

The AmberWatch “Recommended” program provides parents and caregivers a credible third-party verification system for family-safety products, services, and educational programs. Learn more...

"Be Safe!" Education Program

The AmberWatch Foundation's "Be Safe!" Education Program is a three-pronged approach to arming children against abductors and molesters. Learn more...

AmberWatch Alert

AmberWatch Alert serves as the preemptive compliment to the well-known and highly successful AMBER Alert program, whereas while an Amber alert is issued after the fact -- once a child has already been abducted, AmberWatch Alerts are a means of preventing such child abductions from ever occurring in the first place. Learn more...

AmberWatch TV

AmberWatch TV is the shared vision of the AmberWatch Foundation, its partners, its "Foundation Champions", law enforcement experts, and supportive parents nationwide, all of whom collectively decided that the time had come to make child safety a national priority. The interactive, on-demand channel is designed for parents and caregivers to help them make sense of the world that we live in and to equip them to make safe and healthy choices in the most important moments. Learn more...