Press Releases

June 28, 2010
FOR IMMEDIATE RELEASE

For more information, contact:
Hesh Rephun, Raging Artists
info@RagingArtists.com
310-858-8074


AMBERWATCH ALERT SENDS AN EXPLOSIVE MESSAGE WITH THEIR VIRAL PSA "MOMS WITH GUNS"

Viral Video PSA Makes Top-10 "Most Popular" of all Videos on YouTube, and Makes the #2 Spot on Break.com


LOS ANGELES, CA, June 28, 2010 - "Moms with Guns - AmberWatch Alert PSA" is the most watched Public Service Announcement on YouTube, and is the second "Most Discussed" video overall at Break. Since its debut, between the two video sharing sites, "Moms with Guns" has been viewed over 170,000 times and is accelerating fast.

The video, launched on June 22, directs viewers to www.AmberWatchAlert.org, which is a FREE email-based Child-Predator Alert service that alerts parent-subscribers of potentially harmful child predator activity occurring in their area sourced from local law enforcement agencies, schools, as well as other concerned parents and citizens, and where all such alerts are vetted and authenticated by the AmberWatch Foundation before they are sent out.

AmberWatch Foundation's CEO, Keith Jarrett, speculates that the enormous viewer interest in the "Moms with Guns" video is likely due to the strong reactions it has stirred online for its graphic depiction of moms literally taking up arms in the war against child predators. They are shown wielding all manner of automatic weapons, a powerful visual that is sparking conversation and controversy from all angles.

"Moms are fierce when it comes to protecting their children," said Jarrett, who begins a media tour late this month to promote and explain the new service. "Mom's Weapon of Choice" campaign was intended to be "an aggressive push to remind us all that the power to change things - the power to take control of our world - is ours only if we unite and stand together," explained Jarrett. "The subject of child abduction and abuse is one society can no longer afford to be passive and shy about, and we want people to see mothers as warriors, strong and steadfast, united under a common goal, and prepared for battle. By banding together under this empowering new alert system and the community-sourced knowledge base that powers it, we then become forces to be reckoned with."

Jarrett said he is hoping to register 10 million+ subscribers. "Keeping our children safe is a universal priority," he said, "and it requires decisive action. We're urging all parents to take it."

Part of a campaign that will extend to print, radio, and television, the PSA features moms, since they are usually the children's primary caregivers. The AmberWatch Alert service, however, unites families - moms, dads, grandparents, brothers, sisters, their neighbors and communities - and gives them a hands-on, very accessible means to keep their children safe.

AmberWatch Foundation was established in 2004, with the mission to provide educational programs and innovative technologies that proactively and preemptively protect children against abduction, predators and the dangers of the digital world. Initiatives such as the “Be Safe!” Education Program have garnered the support of Foundation Champions from our nation's law enforcement, professional sports, media, and entertainment arenas, and earned AmberWatch Foundation distinction as a GuideStar verified nonprofit organization.

The AmberWatch Foundation is a 501c3 national not for profit organization, headquartered in Seal Beach, California. For more information, please visit www.AmberWatchFoundation.org.

Press Inquiries:
Hesh Rephun, Raging Artists
info@RagingArtists.com
310-858-8074